Roadmaps are fake

You have no idea what your market, competitors, growth, adoption, or team will look like in a couple years. Why pretend?

Keeping a long roadmap (or backlog) just sets bad expectations. Your users hear about something you’re planning for the future, want it, and immediately feel like it’s late. You made them unhappy with your current product for no reason.

Internal teams like support and sales get used to hearing “it’s on the roadmap” as the go-to product response, used in order to avoid a short-term commitment. That builds the expectation that the response to every suggestion is “yes”. It should obviously not be.

Have conviction about the direction your product is going, and the next couple problems you want to solve for your users. That’s enough!